LYS Day Marketing Materials

Local Yarn Store (LYS) Day is a brick-and-mortar yarn shop appreciation day created by TNNA members. This year’s LYS Day will take place on April 17, 2021 and is designed to show support for small businesses while bringing together a unique community of knitters, crocheters, weavers and spinners to drive awareness and celebrate the craft.

Spread the word using these tools to generate buzz around Local Yarn Store Day at your shop!

LYS Day Graphics

Highlight your participation in LYS Day by downloading these social media and web banner graphics. Use them alone or in conjunction with the event description below, linking to the LYS Day landing page.


Event Listing/Description

This LYS Day listing can be placed on your store’s website homepage, calendar/upcoming events page, or blogs. Consider adding the following event description as well, incorporating what your store will be doing in participation of LYS Day.


Local Yarn Store Day

April 17, 2021
www.localyarnstoreday.com

Local Yarn Store Day is a brick-and-mortar yarn shop appreciation day created by TNNA members. The fourth annual LYS Day will take place on April 17th and is designed to show support for small businesses while bringing together a unique community of knitters, crocheters, weavers and spinners to drive awareness and celebrate the craft. Vendors and retailers alike are coming together to showcase the benefits of locally owned yarn stores through an array of special products, classes, and more!


Email Signature

Add the sample language below to the bottom of your email signature, along with the general LYS Day link or a link to your own website with information about LYS Day, to increase awareness of your participation in the event.

Name

Title, Company

Address

Phone | Email

We’re participating in the fourth annual Local Yarn Store Day on April 17th! Join us for a day of celebrating our unique community of knitters, crocheters, weavers and spinners. Learn more.


Promotional Email Copy

Below is a sample email that you can personalize and send to customers, vendors and other contacts to announce your participation in Local Yarn Store Day.


Social Media Posts

Use social media to your advantage and highlight your participation in Local Yarn Store Day! Connect with the community on FacebookInstagram and Twitter using the hashtag #LYSDay and use our sample posts to get started.